People → Process → Tools
The order of work: define responsibilities, make the workflow clear, then choose the technology.
About the Founder
Michael Greenberg
Founder of 3rd Brain · Author · Operations Consultant
Michael’s background spans startup product development, B2B growth consulting, and running his own agency. Today, he leads 3rd Brain’s work in AI talent and implementation.
He is also the author of the Digital Operations Playbook and founder of Digital Operations Institute, where he teaches business owners how to prepare their operations for AI.
The Book & Frameworks
Digital Operations Playbook
AI Readiness for SMBs
Michael wrote the Playbook to give business owners a practical guide to preparing their operations for AI. It brings together the frameworks developed through his consulting work.
The starting point: understand how the business runs before adding more technology.
Five Levels of Digital Operations
A way to assess the business’s current systems and decide what needs to improve next.
Five Pillars
The areas to work on: talent strategy, workflow optimization, digital architecture, knowledge management, and AI automation.
Company Principles
Operating Excellence Principles
You Set The Rhythm
Projects move at the pace of their team syncs.
Do More To Do More
More actions create more output.
Be Hyper Communicative
Leadership, success, and client service start with communication.
Clarity = Speed
Simplify to accelerate.
If It Matters, It Must Be Measured
What should change must be tracked.
Be Honest
In thought, opinion, and word, even when it hurts.
Be Present
Respect the time others give you.
You Get What You Give
Bring the attitude you expect to receive.
Better Every Day
Compound the improvements.
By Endurance We Conquer
Continue until the task is done—or no longer needs doing.
Seek Leverage
If you do it twice, automate it.
You Are In Charge
Extreme ownership starts with you.